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The new space, though, is an effort to buck the trend. Savage and Aerenson appear to be placing a bet on a concept of "bigger is better" while also repositioning themselves to appeal to more markets. The high ceilings and bigger showroom that make up a space 30 percent bigger than Greenville's offer a modern, eclectic, chic vibe. Aerenson credited Mary Walls-Grant, the designer, for giving it a New York City feel.
