Introducing the Veronicas
Veronica Miele Beard and Veronica Swanson Beard are sisters-in-law who are married to brothers but were brought together by a true friendship and a love of fashion. They have eight kids between them. After leaving their careers in finance and fashion to raise their kids, they always found themselves talking about their new favorite designers, must-have pieces, and styling tricks at family gatherings.
They quickly realized there was a void in the market for clothing you could live in, so they set out to fill it; thus, Veronica Beard was born, with clothing and accessories for the modern woman. The collection includes Veronica Beard shirts, blazers, dickeys, shoes, jackets, bottoms, and handbags for every style preference.
Style Inspiration
The biggest inspiration for Veronica Beard came from menswear and the ease of having a day-to-day uniform. They always talked about how men can quickly throw on a suit and be out the door – they didn’t have to think about it. They started talking about what would make up their uniform, and it was simple: a chic top, a classic jacket, and a cool pair of jeans.
When the Veronicas launched in 2010, they focused on perfecting the jacket and, from there, started creating additional pieces like Veronica Beard accessories, tops, and bottoms…items that they personally looked for to add to their own wardrobes. Explore this collection to discover the must-have staples that make life easier, creating an essential uniform bred out of necessity for every woman's wardrobe.